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Please Meet Hardie Cobbs

There are few women in my orbit more chic than Hardie Cobbs. She's a style coach, artist, and designer who works to help us all lead fulfilling lives of intention. "My goal is to encourage women to focus on ways to connect with themselves and elevate their style," she writes on her website, A Year In Style. "I believe true style comes from the combination of having both inner and outer confidence, which happens when you have a true appreciation of who you are and what you want out of life." A Year in Style is generously filled with ideas of how to build that confidence and enjoy life just a bit more. I'm sure you'll enjoy spending time there as much as I do. (Follow her on Instagram--AYearInStyle_-- and...

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Improving Lives Here and Across the Globe

At Shoo for Good, our core value is to improve lives. One way we do this is through our partnership with the United Nations Foundation's Nothing But Nets campaign that helps provide bed nets and other aid and supplies to people at risk of malaria. Amina, a 35-year old mother to five children, is an internally displaced person currently living in a camp with her family in Borno State, Nigeria, the epicenter of a decade-long violent conflict between government and armed opposition forces. Internally displaced people (IDPs) have been forced to flee their homes due to conflict or persecution and, unlike refugees who leave their home country, seek safety elsewhere within their own country’s borders.  Over two million Borno residents have been displaced and over seven...

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We're Making a Difference

If you think you're too small to have an impact, try going to bed with a mosquito. I don't think Anita Roddick, the late founder of The Body Shop, meant for us to take her words literally but, in my case, it really was that tiny, little insect that inspired me to take on a cause. When we started Shoo for Good last year, we knew we wanted to make the world a better place for customers so they could enjoy their time outdoors, without the nuisance of mosquitoes, but also for people fighting life-threatening diseases like malaria.  And we have. The very customers who write to let us know how happy they are to have a solution to the mosquito problem are the same people...

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Please Meet Annie O. Waterman

When dreaming up Shoo for Good, I knew I wanted to create something as beautiful and well-made as it was useful. I wanted to offer a practical solution to combat mosquitoes that did good in the world, giving back not just to the fight against malaria but also providing work in regions affected by the disease. There was more on my wish-list: could the scarves I envisioned also be made by hand, under ethical and sustainable conditions? Annie O. Waterman, founder of AOW Handmade, had an answer for me: Yes, you can have it all. Annie introduced me to a possible partner in Ethiopia and, next thing I knew, I was placing my first order. I haven't looked back. I'm thrilled to have met Annie and I think you will be, too: Please describe your business...

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The Oprah Stamp of Approval!

We got it! Shoo for Good made Oprah's famous list for Spring and Summer! A small business really couldn't ask for anything more validating than a nod from the fabulous Oprah Winfrey! I have to admit that when I was glued to Oprah's recent interview with Megan and Harry, just about all I could think about was mosquitoes!  As I watched the three of them chatting in a most gorgeous Montecito garden, I imagined how just one little, buzzing bug could distract them from their intimate conversation. I wished a Shoo for Good wrap or two had been draped over the arm of one of the chairs, just in case. Luckily, no swatting or shooing took place (it was early in the season) and the three of them were able...

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