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Please Meet Annie O. Waterman

When dreaming up Shoo for Good, I knew I wanted to create something as beautiful and well-made as it was useful. I wanted to offer a practical solution to combat mosquitoes that did good in the world, giving back not just to the fight against malaria but also providing work in regions affected by the disease. There was more on my wish-list: could the scarves I envisioned also be made by hand, under ethical and sustainable conditions? Annie O. Waterman, founder of AOW Handmade, had an answer for me: Yes, you can have it all. Annie introduced me to a possible partner in Ethiopia and, next thing I knew, I was placing my first order. I haven't looked back. I'm thrilled to have met Annie and I think you will be, too: Please describe your business...

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The Oprah Stamp of Approval!

We got it! Shoo for Good made Oprah's famous list for Spring and Summer! A small business really couldn't ask for anything more validating than a nod from the fabulous Oprah Winfrey! I have to admit that when I was glued to Oprah's recent interview with Megan and Harry, just about all I could think about was mosquitoes!  As I watched the three of them chatting in a most gorgeous Montecito garden, I imagined how just one little, buzzing bug could distract them from their intimate conversation. I wished a Shoo for Good wrap or two had been draped over the arm of one of the chairs, just in case. Luckily, no swatting or shooing took place (it was early in the season) and the three of them were able...

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What's New for Spring/Summer 2021

After a solid year of endless Blursdays, it looks like the upcoming spring and summer might gift us with the opportunity to distinguish a Tuesday from a Friday from a Sunday. As the days get longer and warmer and as more of us are getting the vaccine, we can start making (safe) plans and celebrating the life we once knew. And maybe, just maybe, we’ll be able to get out and travel, too! While many were cooped up, staying safe inside all winter, we at Shoo for Good were working (virtually) with our team in Ethiopia on new designs, colors, and weights so you’ll have just what you need for a super muggy day, a chilly evening, and everything in...

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Get Away with Jet Set Sarah

Quarantine has been tough--but soon we'll be back out in the world. In anticipation of that day that we chat with Sarah Greaves-Gabbadon, aka Jet Set Sarah, quite possibly the Caribbean's biggest fan and most in-the-know insider.  Based in Miami, Sarah lived in the Caribbean for years and goes back regularly, sharing her adventures and insights through her writing and videos with Condé Nast Traveler, Travel + Leisure, Afar, and other outlets (like the Shoo for Good blog!). The Caribbean isn’t just her beat; it’s her passion. Below we chat with her about  her favorite region in the world, a place that, she tells us, is incredibly diverse and so much more than beaches.­ We’re all itching to travel. Why should the Caribbean be top of our list and where...

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Summer's Over, But Mosquito Season Isn't

As the temperatures drop and leaves begin to fall across the US, we start to see fewer mosquitos, but in African countries, their mosquito season never ends. The World Health Organization (WHO) has warned that deaths from malaria could double in 2020 if programs such as net distributions and malaria treatment are severely disrupted from COVID-19. We cannot let the current pandemic compound an already deadly disease. WHO urges countries to move fast and distribute malaria prevention and treatment tools at this stage of the COVID-19 outbreak in sub-Saharan Africa, and to do their utmost to safely maintain these essential malaria control services. Bill Gates declared the week of August 16th "Mosquito Week" on his GatesNotes blog on Monday, highlighting a number...

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